BGauss Targets Major EV Market Share with Innovative RUV350


6/26/20242 min read

BGauss, backed by electrical equipment maker RR Global, has introduced its high-speed electric two-wheeler, the RUV350, aiming to capture a significant share of the EV market. The company is pioneering a new category of electric vehicles called Rider Utility Vehicles (RUVs), which blend the features of both scooters and bikes. BGauss anticipates that this new category will help them secure 25-30% of the EV-2W market by 2032.

Priced at Rs 1.1 lakh (ex-showroom), the RUV350 will be available from July at BGauss’s 120 dealerships across India. The company predicts that by 2030, the EV-2W category will dominate with a 60% market share, with RUVs capturing around 25-30% and the remaining 10-15% held by bikes.

Hemant Kabra, Founder and Managing Director of BGauss, stated, “There is a clear shift from internal combustion engine (ICE) vehicles to EVs in the ecosystem. Capitalizing on this, we are introducing the RUV350, a completely new category of electric vehicle. In cars, you have SUVs, MUVs, and XUVs, but when it comes to electric two-wheelers, we only have scooters or bikes. Hence, we have created this RUV category.”

The RUV350 is designed with unique features not typically found on scooters or motorcycles, such as 16-inch wheels, a versatile motor for various terrains, and long-travel suspension for a comfortable ride. “By combining these features, we position the RUV as a distinct option for consumers seeking a powerful and comfortable electric vehicle that transcends the traditional scooter and motorcycle categories,” Kabra added.

Targeting young buyers aged 22 to 42, the RUV350 boasts a fixed 3.4 kWh battery, offering a driving range of around 110 km on a single charge. The vehicle can achieve a top speed of 75 km per hour. Despite initial feedback on braking performance, the company assures that the brakes are powerful and reliable.

BGauss aims to sell 50,000 units this financial year, including 30,000 RUV350s and the rest being its electric scooter C12. By FY26, the company plans to double this to 100,000 units, capitalizing on the growing EV market.

The company also plans to introduce new variants of the RUV350 and explore export opportunities in Southeast Asia, Europe, and SAARC countries, where such scooters are already popular.

Key features of the RUV350 include a digital instrument cluster, LED headlights, foot storage, and helmet storage space. The scooter also comes with an extendable warranty of up to 1,00,000 km. Weighing 110 kg, including a 24 kg battery, the RUV350 does not feature a touchscreen display due to pricing considerations, but future variants may include this feature.

With the RUV350, BGauss is set to redefine the electric two-wheeler market, offering a blend of power, comfort, and innovative features to appeal to a broad range of consumers.