Ola Electric Targets Expansion with 10,000 Sales and Service Outlets by 2025, Eyes Smaller Cities for Growth

NEWS

9/27/20241 min read

Ola Electric has announced ambitious plans to significantly expand its sales and service network, aiming to open 10,000 outlets by the end of 2025. The company, known for its electric two-wheelers, is focusing on smaller cities and towns to drive electric vehicle (EV) adoption. To achieve this, Ola has launched a new network partner program, onboarding 625 partners so far, with plans to reach 1,000 partners ahead of the upcoming festive season.

This expansion will increase Ola's sales and service reach, enhancing its competitive edge in India's growing EV market. Currently, the company operates 800 company-owned stores, and the partner program will enable it to establish nearly 1,800 sales and service touchpoints by the festive season. Ola's goal is to bring 10,000 service partners on board by the end of 2025, providing robust infrastructure for EV users across the country.

Bhavish Aggarwal, Chairman and Managing Director of Ola Electric, highlighted the success of the company's direct-to-consumer (D2C) model, stating that the Network Partner Program offers rapid scalability with minimal capital investment from partners.

In August, Ola Electric introduced new models starting at ₹74,999, and the company went public on August 9. Ola Cabs, the group's ride-hailing service, was rebranded as Ola Consumer, reflecting the company’s broader vision. At Ola's annual event, "Sankalp," Aggarwal also introduced new initiatives like Ola Coin and Ola Share to enhance the customer experience.

Since its launch in 2011, Ola Cabs has expanded to over 250 cities in India and abroad, with a driver-partner base exceeding 1.5 million.