Royal Enfield Reveals First Electric Bike Brand, Flying Flea, with C6 Model Launch Set for 2025

Royal Enfield, a division of Eicher Motors, officially entered the electric motorcycle market by unveiling its first electric bike model under the new Flying Flea brand. This move signifies a bold shift for Royal Enfield, which has built its legacy on classic, rugged motorcycles. The first model, the Flying Flea-C6, takes inspiration from the original Flying Flea—a lightweight bike used by British forces in WWII, known for its ease of use and versatility. With the Flying Flea brand, Royal Enfield plans to capture both the spirit of its heritage and the advancements of electric technology.

Initially, the Flying Flea-C6 is set to launch in developed markets, including Europe and the United States, where Royal Enfield anticipates strong demand for the premium product. However, the C6 is expected to arrive in India in 2025, followed shortly by the launch of another model, the FF-S6. This strategic rollout underscores Royal Enfield’s approach to the EV market, with India being a secondary launch market as the company explores global interest in the new electric brand.

To accommodate the production of these new electric models, Royal Enfield will establish an exclusive EV manufacturing unit at its Vallam Vadagal facility in Tamil Nadu. This dedicated space highlights the company’s commitment to establishing a strong foothold in the electric mobility market. The addition of Royal Enfield’s electric motorcycles is expected to energize the EV segment, which has struggled to gain traction. Currently, the Indian electric motorcycle market remains limited, with only around 11,000–11,500 units sold in 2023. The recent launches of the Raptee T30 and Ola Roadster have signaled a growing momentum in this category, which Royal Enfield is keen to build upon.

Reflecting on the historic return of the Flying Flea name, Sidhartha Lal, MD and CEO of Eicher Motors, emphasized how this brand extension marks a transformative moment for Royal Enfield. "This mission has been the driving force and inspiration and is the link between Royal Enfield and the Flying Flea, our new brand for super fun, gorgeous, and enjoyable urban-plus mobility,” Lal explained. He described the Flying Flea-C6 as a blend of Royal Enfield’s classic DNA with the latest EV technology, designed to deliver a unique experience in urban transportation.

In a market where average EV motorcycle sales currently hover between 500 to 1,000 units monthly, there is significant room for growth. According to Raptee CEO Dinesh Arjun, this emerging segment has high potential, especially as no major mass-market players dominate the 250-350 cc category. Raptee itself aims for 8,000 unit sales in the first year, underscoring the optimism shared by many in the industry.

The launch of the Flying Flea-C6 not only brings an iconic name back to Royal Enfield’s lineup but also marks a new era for the 123-year-old company. Royal Enfield’s entry into the EV market is poised to change the landscape, as it brings an electrified version of its legacy and a brand that has represented durability, adventure, and passion for decades. As Royal Enfield charts this new path, the Flying Flea-C6 is set to become a standout in the evolving electric motorcycle space, bridging the gap between classic design and the future of electric mobility.