VLF, Iconic Italian Electric Scooter Brand, Launches in India

VLF, the renowned Italian electric two-wheeler brand founded by designer Alessandro Tartarini in 1993, has announced its entry into the Indian market. In collaboration with KAW Veloce Motors, VLF aims to offer a unique riding experience that combines Italian heritage with cutting-edge design.

Alessandro Tartarini, the visionary behind VLF, emphasized the brand's ethos: "In a market that is extremely competitive and constantly evolving, we need to create products that are stylish and have a strong personality." This philosophy drives VLF’s mission to offer electric scooters that break away from traditional gasoline-powered designs, providing affordable and stylish alternatives.

A state-of-the-art manufacturing facility will be established in Kolhapur, Maharashtra, leveraging the KAW Group's six-decade manufacturing experience in the region. VLF plans to launch its iconic electric scooter, named Tennis, by the festive season this year. The scooter is designed to cater to a diverse demographic, from first-time buyers to seasoned riders seeking an upgrade. With a focus on aspirational branding and premium riding experiences at affordable prices, VLF is poised to make a significant impact on the Indian electric two-wheeler landscape.

To generate interest and awareness among Indian consumers, the OEM will roll out an extensive marketing campaign culminating in the official brand launch during the 2024 festive season. The campaign will include engaging marketing activities, roadshows, and participation in auto expos, firmly establishing VLF’s presence in India.

Tushar Shelke, Managing Director of KAW Veloce Motors, said, "With VLF, we want to give Indian consumers a range of electric scooters that excel in design and performance. Each VLF product has its own design language and stands out in the current market. We want our customers to experience this uniqueness."